YOUR HOSTS IN ISTRIA
Partners in Life, Professionals in Hospitality.
The Brand Story
We are Ana Roberta & Jakov—partners in business, in family, and in a shared passion for this extraordinary peninsula.
Istramore was born out of a simple belief: that travel is not just about moving from point A to point B. It is an art form. What began as our personal love letter to Istria has evolved into a bespoke service for travelers who seek meaning, not just sightseeing.
Our name carries a quiet promise:
ISTRA — The heart-shaped land we call home.
AMORE — The passion that shapes every detail.
MORE — Because we always deliver more than expected.MEET JAKOV: The Guardian of Your Journey
When you step into an Istramore vehicle, your safety is the absolute priority. With a distinguished background in law enforcement and security, Jakov brings a level of discipline, situational awareness, and discretion that goes far beyond a standard chauffeur service.
But Jakov is not just about security; he is about calm confidence. He knows every curve of the Istrian roads, every border crossing nuance, and exactly how to navigate the logistics so you don't have to. Quiet, professional, and immaculately presented, he ensures that your journey is as smooth as it is safe.
"My job is to be invisible when you need privacy, and present when you need assistance. Your peace of mind is my responsibility." — Jakov
MEET ANA ROBERTA: The Curator of Memories
If Jakov is the steady hand on the wheel, Ana Roberta is the storyteller. As the creative force behind Istramore Magazine and our Signature Journeys, she is the one who weaves the magic.
Ana Roberta doesn't believe in "copy-paste" itineraries. She believes in curation. Whether it’s securing a private table at a Michelin-starred restaurant, finding a hidden chapel in the forest, or introducing you to a local winemaker, she designs experiences that linger in the heart. Her innate sense of elegance ensures that every touchpoint—from the music in the car to the scent of the interior—is intentionally crafted.
THE ISTRAMORE PHILOSOPHY
From your first encounter, Istramore is a study in understated elegance. We believe in Slow Travel — the luxury of time and space to absorb every moment. We believe in Discreet Sophistication — effortless, intuitive, and never overstated.
Whether we are welcoming you at the airports of Venice, Trieste, or Pula, or guiding you through the vineyard-laced hills of Motovun, our goal remains the same: To ensure that your travel stirs something deeper than movement. It should move your soul.
Welcome to Istria. Not as you expected it. Exactly as you needed it.
Ana Roberta & Jakov
